As customer trends continue to evolve, businesses are using technology to improve customer experience and take the pressure off themselves and their employees. One of the most impactful tech upgrades salons are adding is online booking. Not only does online booking make it easier for customers to schedule appointments on their own time, it also reduces the risk of errors and frees up salon staff to focus on what really matters – providing excellent service.

Convenience for your Customers
One of the primary advantages of an online booking system is the convenience it offers to customers. In today’s fast-paced world, clients appreciate the ability to schedule appointments at their convenience, 24/7. With an online booking system integrated into a salon’s website or mobile app, clients can browse available time slots, choose their preferred services, and confirm appointments with just a few clicks.
With client logins and customer profiles, salon staff can provide a more personalized experience for their guests. Whether it’s client preferences, purchase history, or feedback, you’ll have the tools to take your salon to the next level.
Grow Your Online Prescence and Attract New Clients
With a custom-branded online booking site it’s easier than ever to make your salon stand out and attract new clients. Customers can schedule appointments anytime, anywhere, and by showcasing your services and promotions online, you appeal to a broader audience. Offering a hassle-free booking option not only makes your salon more accessible but also positions it as a modern, tech-friendly choice. Welcome a stream of new clients seeking a convenient and stylish experience with simplified scheduling at your salon.
How Brilliant Helps
By offering a complete Salon POS solution, Brilliant provides your business all of the tools necessary to modernize and grow your salon. With features like a customizable online booking site and a unique appointment calendar for each of your employees, you’ll have everything you need to better serve your customers. In addition to an easy-to-use smart POS system, you’ll also receive a dedicated Account Manager. This ensures you have all the help you need, every step of the way.