In today’s fast-paced world, restauranteurs must find new ways to meet the demands of modern customers. One significant shift in consumer behavior is the growing preference for online ordering and delivery services. To stay competitive and meet customer expectations, businesses must adapt. Discover how restaurant owners are using Clover POS (Point-of-Sale) to make this process simple.
The Rise of Online Ordering and Delivery
Online ordering and delivery services have technically been around since the early 2000s; however, they didn’t become a part of everyday life until the COVID-19 pandemic. Since then, consumers have used tools like DoorDash, Uber Eats, and other platforms to conveniently order from their favorite establishments. According to Nation’s Restaurant News, 60% of Americans order delivery or takeout at least once a week. This not only allows you to better service your regulars, but it also opens up your business to an entirely new customer base.
How Clover Helps
- Streamlined Operations: Integrating online ordering and delivery platforms with your Clover POS system streamlines your operations. Orders placed online are automatically sent to your point-of-sale systems and kitchen equipment (printers and displays).
- Inventory Management: As items are ordered and sold online, your Clover system updates your inventory in real-time, allowing you to track stock levels and reduce the risk of overordering or overselling.
- Customer Data: When a customer places an order online, important data and contact information is collected to help you gain deeper insights into customer preferences. This allows you to tailor your offerings and marketing strategies effectively.
- Order Accuracy: Automatic order syncing reduces the risk of human error, ensuring that orders are prepared accurately and delivered promptly. This improves customer satisfaction and reduces the likelihood of complaints.
- Sales Reporting: By connecting your online and in-person sales data, you gain a more comprehensive view of your business performance. This data can help you make informed decisions and improve your operations.
- Expand Your Reach: Not only do you gain access to a pre-built and customizable ordering site, but you also open up new opportunities through included integrations like DoorDash, Uber Eats, GrubHub and more.
- Customization: The Clover POS system offer a high degree of customization, allowing you to tailor your online ordering platform to match your brand and preferences. This ensures a consistent and professional customer experience.
Choosing the Right Solution
When considering a point-of-sale system, it’s important to choose a solution that allows your business to grow and adapt to modern customer demands. Clover from Brilliant POS offers a real-time sync between your online platform and your POS system. With built-in tools like a free online ordering site and delivery integrations out-of-the box, you can ensure that with Clover your restaurant is primed for success.